Your Spain Travel Planner

Born and raised in Spain. Passionate about creating journeys that feel effortless, authentic, and unforgettable.

The Story

I’m Gemma, founder and owner of The Hat tours. I've spent my entire life exploring Spain—from its vibrant cities and coastal villages to its hidden corners, family-run restaurants, and boutique hotels.

Over the years, I've come to believe that the best journeys aren't about seeing as much as possible. They're about slowing down, connecting with a place, and experiencing it in a meaningful way.

That's the philosophy behind every itinerary I create.

Planning a trip to Spain can quickly become overwhelming. With countless destinations, hotels, restaurants, and experiences to choose from, it's easy to spend hours researching and still wonder if you're making the right decisions.

I created The Hat tours to take that stress away—designing journeys that are completely personalized, thoughtfully planned, and filled with places I genuinely love recommending.

Why I Created The Hat tours

Travel planner standing on a balcony surrounded by bougainvillea in Spain

What You Can Expect

Local Knowledge

Born and raised in Spain, I offer genuine local insight that goes beyond the typical tourist recommendations.

Carefully Curated Recommendations

Every hotel, restaurant, and experience is selected with care to match your travel style, not from a generic list.

Personal Service

Every itinerary is created with meticulous attention to detail, ensuring a journey that's entirely tailored to you.

My Philosophy

I believe travel should feel effortless.

It shouldn't be about rushing from one attraction to another or trying to tick every landmark off a list.

The most memorable journeys are the ones that leave room for slow mornings and unforgettable meals. They aren't measured by how much you see, but by how deeply you experience each place.

That's exactly the kind of experience I strive to create for every client.

Breakfast in bed at a luxury hotel, with coffee, croissants, and fresh orange juice

Ready to Experience Spain Differently?

I'd love to help you create a journey that's thoughtfully planned, beautifully curated, and completely tailored to you.